The Selfish Giant - Case Study

The genre of the film - Drama

Marketing Techniques - Facebook, Twitter, Poster, Trailer.

Facebook Page

Twitter Page

Poster

Trailer

Website

The cinema's this film was exhibited in are:

1. Cornerhouse
2. Showroom Workstation
3. Watershed
4. Picture House 
5. Curzon Cinemas Renoir 
6. Curzon Cinemas Soho
7. Barbican 
8. Genesis Cinema 
9. Peckham Multiplex 

Release Dates: The film was released in a number of different countries including; France, Brazil, Poland, USA, UK, Czech Republic, Israel, Ireland, Sweden, and the Netherlands. In all of the countries listed above, other than Ireland and Netherlands, the film was released on the same day as a film festival.

Film review quotes:

1. "Britain has found a new director to be proud of" - The Times
2. "A heart-wrenching movie....Cements Barnard's reputation of one of Britain's best film-makers" - The Guardian
3. "Astonishingly strong performances.....cinema that tells an unsure nation who we are" - Daily Telegraph.     

The film was distributed by:

1. Cinéart (2014) (Netherlands) (theatrical)
2. Pyramide Distribution (2013) (France) (theatrical)
3. Sundance Selects (2013) (USA) (theatrical)
4. Front Row Filmed Entertainment (2014) (United Arab Emirates) (all media) (Middle East, North Africa & Iran)
5. Rialto Distribution (2013) (Australia) (all media)
6. Rialto Distribution (2013) (New Zealand) (all media)

These distribution studios are know for films based on a specific genre, this being drama, which is also the genre for The Selfish Giant. For example, Cinéart - Blonde (2001) drama. And Pyramide Distribution - The Amazing Catfish (2013) drama. Sundance Selects - Young and Wild (2012) drama. Front Row Filmed Entertainment - How I Live Now (2013) drama. Rialto Distribution (Australia) - Like Father Like Son (2013) drama. Rialto Distribution (New Zealand) - The Inevitable Defeat of Mister & Pete (2013) drama. Distribution companies choose films would appeal to their audience. Each distribution company has a different genre they choose to pursue. This then enables them to choose their target audience and aim all their films to that select group/demographic.

Awards - The film was screened in the Director's Fortnight section at the 2013 Cannes Film Festival where it won the Europa Cinemas award. It was also nominated for the 2013 Lux Prize. The film was screened in the Contemporary World Cinema section at the 2013 Toronto International Film Festival. 

Publicity - Overall the film has received incredibly good and positive publicity, with amazing reviews from some of the top UK newspapers. It definitely lived up to the buzz that was created over the film. The director has received many praises on his work and he is now being called one of the UK's best ever directors.